Online Marketing & SEO (Search Engine Optimization)
Melcher Media & Design specializes in providing unique forms of media to display and advertise your business to your customer base. We also have the resources to help direct the use of online mediums to fully maximize your marketing efforts and to ensure the right message is getting out to the right people. Online marketing is the newest form of an effective and venerable business practice, and is still developing to this day. Our e-marketing team fully understands the subtle nuances of the virtual world online and can guide your business to places you may not even know existed. The following list describes many or our standard and “out of the box” methods used when targeting customers online:
Website Redesign
We will revamp your existing website to make it the most efficient at marketing as possible. We will ensure that the site represents a strategically determined brand and that all content is optimized for search engine friendliness. A strategically designed search-engine-friendly website is one of the most effective, as well as most cost effective, marketing tools.
Online Ad Placement
Banner ad placement, advertisement purchasing, and strategic ad creation will promote your brand to an international audience at a fraction of the price of other mediums.
E-Commerce Sites
Build an e-commerce function into your website to give you a whole new distribution chain and drive traffic to your website. E-commerce in an effective automation process that can free up administrative resources.
Viral Marketing
Posting on popular blogs, message boards, event calendars, and within various social media (Facebook, Twitter, YouTube) can promote your business in places the viewing public would not normally see advertising. Are you looking for a truly "out of the box" marketing solution? Ask us about geurilla marketing tactics and be utterly unique in your pitch to your consumers.
Social Networking
Utilize widely popular networking sites such as Facebook, My Space, Twitter, Linked, Digg and Youtube to popularize your brand within specially targeted audiences. With Melcher you can create social networking profiles that maintain your desired brand identity. We can include custom graphics, videos, and advertisements that maintain a consistent message and colour scheme.
Architecture
Following the identification of the target audiences, in depth keyword research will be conducted, confirmed and implemented ‘behind the scenes’ of the site.
Onpage SEO
Onpage SEO tactics include optimized graphics, meta tags, internal links and website copy.
Usability
Providing an easy to use, easy to understand, functional website that works for search engines and converts visitors is not an easy feat these days. Creating sales funnels and tracking user behaviour are crucial to improving return on investment.
Inbound Links
This site will require a good selection of quality inbound links from a variety of sources including newspapers, blogs and directories. They will contributed greatly to building a strong page rank and establishing good indexing by the search engines.
Pay Per Click
Pay Per Click model advertising can provide an instant presence on the front page of the search engines under difficult or highly competitive terms. Using this advertising model to supplement the website’s presence initially and then selectively throughout the year will complement the ongoing marketing plan.
Reporting and Tracking
Initializing statistics tracking and monitoring changes are a reliable method of judging the website’s performance. Regular reports, focused on marketing goals provide information vital to the success of future decisions.
Online marketing involves components of website design, keyword analysis, quality content, link building, social median and paid advertising. These main principles are applied to the marketing strategy of the company and work together with the offline marketing. None of these activities can be seen as standalone actions as each is part of the optimization process and is intricately linked to the others.