AR App: Bad Guys
To help promote DreamWorks’ upcoming film, “The Bad Guys”, we created an augmented reality filter for Snapchat and Facebook. This filter would dynamically project a virtual bank vault into the user’s surroundings through their smartphone camera. The vault would then play an animation of it opening to showcase the characters of the movie within.
Client
Universal Pictures
Made For
Snapchat & Facebook
Outcomes:
The augmented reality filter successfully engaged users by bringing the world of “The Bad Guys” into their everyday surroundings. By using AR to project a virtual bank vault that opens to reveal the movie’s characters, the filter created an immersive and interactive promotional experience. This activation increased user interaction and anticipation for the film while showcasing DreamWorks’ playful and imaginative storytelling. The integration on both Snapchat and Facebook ensured a wide reach and accessibility across diverse demographics.
Benefits:
This AR filter elevated the promotional campaign for “The Bad Guys” by creating a unique and memorable experience for users. It leveraged cutting-edge technology to foster audience engagement, driving excitement for the film’s release. By integrating seamlessly into popular social media platforms, the campaign generated organic sharing and conversation, amplifying brand visibility. The project not only highlighted DreamWorks’ innovative approach to marketing but also demonstrated the value of AR in creating compelling, shareable content for modern audiences.
