Augmented Reality App: Bad Guys Filter
To help promote DreamWorks’ upcoming film, “The Bad Guys”, Melcher Studios created an augmented reality filter for Snapchat and Facebook.
To help promote DreamWorks’ upcoming film, “The Bad Guys”, Melcher Studios created an augmented reality filter for Snapchat and Facebook.
To help promote DreamWorks’ upcoming film, “The Bad Guys”, Melcher Studios created an augmented reality filter for Snapchat and Facebook. This filter dynamically projects a virtual bank vault into the user’s surroundings through their smartphone camera. The vault then plays an animation of it opening to reveal the movie’s characters within.
The filter successfully engaged users by bringing the world of “The Bad Guys” into their everyday surroundings, creating an immersive and interactive promotional experience. This activation increased user interaction and anticipation for the film while showcasing playful and imaginative storytelling. The integration on both Snapchat and Facebook ensured a wide reach and accessibility across diverse demographics.
The AR filter elevated the promotional campaign by creating a unique and memorable experience, leveraging cutting-edge technology to foster audience engagement and drive excitement for the film's release. By integrating into popular social media platforms, the campaign generated organic sharing and conversation, which amplified brand visibility. The project highlighted DreamWorks’ innovative approach to marketing and demonstrated the value of AR in creating compelling, shareable content for modern audiences.
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