Animated Parallax Display
Developed to market Apple’s “Prehistoric Planet” series, these parallax displays were crafted to exhibit captivating landscapes and dinosaurs featured in each episode. These scenes comprised of a central subject and a background that dynamically moved as the camera zoomed in. This simple technique effectively created the sense of three dimensional space by utilizing two dimensional assets.
Client
Apple
Made For
Apple TV
Outcomes:
Three high-resolution videos were generated and tailored for presentation on large scale digital displays. Each video incorporated a distinct parallax effect, skillfully creating the illusion of 3D depth. This approach allowed for each environment to be displayed in a unique way, significantly heightening viewer engagement.
Benefits:
By seamlessly integrating captivating parallax displays, Apple was able to promote their new “Prehistoric Planet” series while maintaining a budget-friendly approach. These displays not only captured viewers’ attention but also enriched the overall experience by infusing a sense of depth into each scene. This approach resonated well with audiences, fostering excitement and discussions regarding the series.
